Support for big sporting live events like cricket is popular. However, earning a sponsorship as a franchise is not easy. But for Sunrisers Hyderabad, it paid off due to their exemplary performance in the IPL. As a result, the sun group-owned team has revealed their 2021 IPL 14th edition sponsors. It will be held in India and will kick off on 9th April 2021.
Title sponsors are also known as the gold, worldwide or naming sponsors. It’s an essential type of sponsorship for a team. Brands benefit most with the marketing rights related to the team—for instance, the team’s image and name to use in any relevant communication. However, in some sports, they may influence the team’s name, colors, or uniforms. It’s common in sports like MotoGP and cycling but seen less in cricket.
A team can successfully make use of the title sponsors by:
It will benefit both the team and the brand represented. Here are some of Sunrisers Hyderabad team gold sponsors.
The cement manufacturer based in New Delhi was named the title sponsor of Sunrisers Hyderabad in January last year. They replaced eyewear label Cool winks. It was the brand that held the front of shirt sponsorship rights of the 12th IPL edition. JK Lakshmi has been a title sponsor for the SRH team for almost two years now. As the title sponsors, their logo will be in the front of the Sunrisers Hyderabad team jersey.
It refers to a sponsor who is second from the title sponsor. In the absence of a title sponsor, a principal sponsor makes the most significant contribution. Mostly they are contributors to more than 50% of sponsorship funds raised.
It gives them rights to use the image of the tournament as well as media coverage. In addition, they also enjoy the same rights as main sponsors in their absence. Here is a list of brands named by the Sunrisers Hyderabad 2021 team as their principal sponsors. They are the second level of the SRH team sponsorship portfolio.
The tire manufacturer is located in New Delhi. It’s the first in the list of the principal sponsor to the SRH team since the 13th IPL edition 2020. Their logo will be on the back of the Sunrisers Hyderabad team shirts, right above the shirt number. Moreover, it will be on all the matches jerseys throughout the IPL 14 edition 2021.
Kent Mineral Ro is a water purifier manufacturer which has its headquarters in Noida. It’s a new entry in the list of Sunrisers Hyderabad 2021 team sponsors. Kent will replace the Valvoline logo, the American oil company. In addition, the Kent logo will appear on the SRH team matchday shirts in the top left corner.
Reliance is an Indian telecom company based in Mumbai. It offers fiber home service, broadband, telephone services, and Television. It has been a sponsor for SRH for quite a long time. However, the telecom company has retained the sponsorship deals with all the eight IPL teams. The company logo will be on the sleeves of the SRH team’s shirts on match day.
TCL is a Chinese electronics company, and its headquarters is in Huizhou. The brand has served as the principal sponsor for SRH since August 2020. So, this will be their second season sponsoring the Sunrisers Hyderabad team in the Indian premier league. Their logo will appear on the shirt sleeves of the team during the Match.
Dream 11 is based in Mumbai and is an Indian fantasy sports platform. Dream 11 is also the official Indian Premier League partner. In addition, it’s also the leading fantasy sports partner to six out of eight IPL teams. The two teams that are not partners are royal challengers and Kolkata Knight Riders. Their logo will be on the sleeves of the Sunrisers Hyderabad shirts on the game day.
Nerolac is a Mumbai-based paint company. It’s among the brands that have sponsored the team for a long time. The brand has been an SRH sponsor since April 2017, so this will be their 5th year. Neralacs logo will appear on the SRHs game day caps, hats, and helmets.
Although they are not significant sponsors, they are beneficial to IPL teams. They make sure the management of the team is more secure. Most of the terms these sponsors can be referred to as partners. No squad wants to put its fate in the hands of two or three partners.
The more the small sponsors are, the harder it is to lose sponsorships. In case of any crises related or not related to the team, they come in handy. It enables the franchise to be able to curb the potential repercussions that may cause loss of resources.
These are the brands on the list:
The dental care brand was dubbed the endorsed smile and Oral Hygiene partner of 6 of 8 IPL teams. The teams not on the list are Chennai Super Kings and Royal Challengers Bangalore. They got named in September 2020 in a two-year deal. The deal aims to lift people’s spirits with a smile and hope amid the Covid-19 pandemic.
The steel manufacturer has its base in Hyderabad. Raj became an official strength partner in September 2020. Their logo will appear on the SRHs trousers on the game day.
Other partners for this 14th IPL edition are:
It’s been an SRH associate for a long time. It Served as a principal sponsor on the front of the shirt in the 2015 and 2018 seasons. Additionally, in 2017 and 1019 seasons, they served as sponsors at the back of the shirt. And in 201 4 and 2016, the chest top left of the shirt. In addition, SRH retained them as their official team radio partner.
Tyka Sports is a sports equipment brand based in Jalandhar. It became the official kit and Merchandise partner in 2014, replacing the German brand Puma.
It’s a fan-based apparel company in Mumbai and an official fan Merchandise Partner to six IPL teams. The excluded teams are Kolkata Knight Riders and Royal Challengers Bangalore.
It’s a black gram manufacturer in Tenali, Andhra Pradesh. Their Urad Dal brand is the official Stamina Partner to the team from March 2019.
Kotak is a Mumbai-based banking product and financial provider. It’s been the official card partner to the team from September 2020. As part of the deal, they have designed the SRH themed credit and debit cards for the team’s supporters.
Those are the brands supporting SRH this season. Some have been there for a while, while others are new. Everyone hopes that with all the sponsors and partners, they will win the IPL 14th edition title. Stay tuned with us for more sports news.