If you are a cricket lover, you must have come across Rajasthan Royals, one of India’s best franchise cricket teams. In 2008, the team managed to win their first Indian Premier League. However, things have gone south because in IPL 2020, they finished at the bottom of the table. Despite that, they have managed to sign new sponsors and maintained some ahead of the 2021 IPL. These sponsors are divided into four groups: principal, Associate, Official sponsors, and official suppliers.
The team has a good number of the principal sponsors. Among them are:
KEI WIRES & CABLES is a company that manufactures cables and wires. Based in New Delhi, they have been sponsoring Rajasthan Royals since 2018. They have partnered in many campaigns that featured the team’s star players. Moreover, the company’s logo is visible on the top left corner and the front of the team’s matchday shirt.
The second firm in the list of Rajasthan Royals 2021 sponsors is Reliance Jio. It deals with telecommunication products and operates a national LTE network with coverage across all the telecom circles. It has maintained a sponsorship deal with eight IPL teams since 2018 and among them is RR.
The Mumbai-based company’s logo is located at the back of the team’s matchday shirt. In addition, they featured the Rajasthan Royals in August 2020 in a three-part documentary called “A season with the Rajasthan Royals.”
BKT (Balkrishna Industries Limited) is an Indian-based company that deals with the manufacture of tires. The Mumbai-based company signed a sponsorship deal with seven out of eight teams in March 2021 as the principal sponsors and official tire partner. In addition, the manufacturer’s logo will be featured on the back of the team’s matchday shirt ahead of the Indian Premier League 2021.
Expo 2020 DUBAI will be sponsoring Rajasthan Royals following the upcoming IPL 2021. The sponsorship was previously brought to light in January 2020 to cover the previous IPL. However, it was canceled due to COVID-19. The brand’s logo will be displayed on the front part of the team’s shirt.
Red Bull is a popular energy drink company. In 2019, Red Bull partnered with Rajasthan Royals putting much effort into the yearly T20 college cricket tournament. Since the 2020 Indian Premier League, the company’s logo is located on the sleeves of the team’s matchday shirt.
Studds is a firm that deals with helmets and motorcycle accessories. It is an associate sponsor of RR team and has a two-year deal with the team. Their logo is located on the sides of the teams’ matchday caps, hats, and helmets.
Colgate is a dental care firm known worldwide. In September 2020, it officially announced Smile and Oral Hygiene Partner for 6 out of the 8 Indian Premier League teams. They aimed to stimulate the public with a smile during the Covid pandemic. The firms’ logo is visible on the back of the player’s matchday hats, helmets and caps.
GOEL TMT deals with a company in India that deals with steel. Furthermore, it is an associate sponsor of Rajasthan Royals ahead of the 2021 IPL.
Closing the list of RR, s associate partners is Goel Pipes. The brand’s logo will be situated on the team’s trousers throughout the 2021 tournament.
The third tire of the sponsors is the official sponsors. Among them are:
Kingfisher is one of the long-term official Rajasthan 2021 sponsors. Their aim of sponsoring the team is to create co-branded content while working together. Furthermore, the company aims to provide a better platform by offering exclusive experience opportunities for the fans, thus loyalty and maximum support.
Dream11 is one of the official partners of the Indian Premier League. Apart from that, it also sponsors six out of eight teams in the tournament, excluding RCB and KKR.
Kotak is an Indian banking and financial services company. Moreover, it offers banking and financial services for corporate and retail clients. Additionally, it made a deal with Rajasthan Royals team as an official partner in September 2020. It has designed debit and credit cards for the teams’ fans.
MX TAKA TAK is a firm based in Mumbai. It is mainly involved in creating content. Following the Indian Premier League 2021, it has signed a sponsorship and content with seven teams, excluding CSK. The main aim of the deal is to create digital content with the team throughout the sponsorship period.
The well-known cameras and video-editing software firm has announced the partnership with Rajasthan Royals ahead of 2021 IPL. Their cameras will be used in training sessions and social media content.
Closing the list of the last tier of sponsors is the official suppliers. Here is the list of the partners.
The Manchester-based web development and animations expert serves as an official supplier to RR. It’s also involved in the development and maintenance of their official website.
Sportz Interactive is a sports-focused content and technology solutions provider based in Mumbai. It is an official supplier of RR and will provide its services in the coming Indian Premier League 2021.
The last supplier is Interactive Avenues, based in Mumbai. In January 2020, the digital marketing company became an official supplier of Rajasthan Royals. It oversees the management and regulation of the team’s social media channels. It also plans and executes its video-first content strategy.
Following the upcoming Indian Premier League, Rajasthan Royals has managed to get sponsorship from various well-known companies. Among them are Kingfisher, GoPro, Colgate, and Yellow Panther. These brands are dedicated to supporting the team towards the success of the whole franchise. On top of that, it aims to support the fans, and as a result, loyalty has been strengthened.
Stay tuned for more sports news updates about your favorite team and players.