The year 2020 was challenging, especially for sports. Due to the pandemic, most teams lost their sponsorship which saw some tournaments get canceled or postponed. However, 2021 is slowly picking up ahead of the IPL 2021. Several brands have come to support IPL teams like the Kolkata Knight Riders. And this will brighten people amidst the pandemic that has affected everyone globally.
Principal partners are the main sponsors. They contribute 50% or more, making them the major stakeholders. Kolkata Knight Riders have announced their 2021 principal sponsor as MPL (mobile Premier League).
MPL is a mobile eSports and fantasy sports platform based in Bangalore. It became the principal sponsor of Kolkata Riders in August 2020, succeeding Finnish tech company Nokia. In March 2020, Edutech platform Byju was the new sponsor. But unfortunately, they pulled out after the tournament got delayed and moved out of India.
These kinds of sponsors contribute between 20 and 25% of each of the total funds. Occasionally, they are named partners if they are the only ones from that industry. For instance, they may be the official banking partners or travel agencies.
These are the brands that KKR put on their website as official sponsors.
The Indian telco giant has retained sponsorship with the IPL teams since the 2018 edition. However, for the KKR team, Jio has been the principal back of the shirt sponsor. In addition, Jio has been the matchday sponsor since 2017.
Lux is a premium innerwear brand based in Kolkata. They have served as the official kit and merchandise partner to the KKR team since 2016. The Lux logo will appear at the front of KKRs game day shirts, on the top left corner.
Tv9 is a Hindi News network based in Noida. It became an official sponsor to KKR in September 2020. As a result, the Tv9 logo will appear on the sleeves of Kolkata Knight Riders team game day shirts.
The company deals with the manufacture of plumbing and drainage systems. Astral was announced as an Official Partner in August 2020. For this, their logo will appear on the sleeves of the matchday shirts.
RR is a cable and wire manufacturer. RR is based in Mumbai and has been brought in as a sponsor ahead of the 14th edition of IPL. Their logo will appear on Kolkata Knight Riders team gameday trousers.
Colgate is a dental care brand and is an official smile and oral hygiene partner of six IPL teams in September 2020. The teams include KKR, MI, RR, DC, SRH, and PBK. The deal will go for two seasons.
Wrogn is a youth fashion brand owned by India’s national team captain, Virat Kohli. The brand serves as an Official Merchandise Partner to the Kolkata Knight Riders team. In addition, the brand has been named the official KKRs kit supplier. The brand’s logo will also appear on the team’s game day trousers.
It’s an Indian online education platform based in Bangalore. Unacademy has joined the KKRs sponsorship list as an official sponsor for the IPL 2021 season.
Pentatonic is a stationery brand Linc based in Kolkata. Pentatonic has joined the KKRs sponsorship portfolio as an associate sponsor. As an associate sponsor, their logo will appear on the arm of the KKR jersey.
Official partners represent a collaboration between business and the sport. They have vested and shared responsibility with the team. Here are some of the official KKRs official partners. And they are the third level of the franchise’s sponsorship portfolio.
The United Breweries Group-published calendar is a long-time Official Partner of KKR.
Kotak is a banking and financial services provider based in Mumbai. Kotak has been an official partner for KKR since September 2020 and will design KKR themed debit and credit cards.
BKT is a tire manufacturer based in Mumbai. Ahead of the 2021 IPL season, BKT signed a partnership with seven IPL teams. They signed the deal in March 2021 as their official tire partner. The only team that is not on the list is the Sunrisers Hyderabad.
Mio Amore is a retail bakery based in Kolkata. Mio Amore has joined KKR’s sponsorship list as an Official Partner ahead of the 2021 IPL. Mio will be the showcase brand of the Retail Bakery. In addition, they are going to be the food partners at the event.
Amul Kool is a popular Indian dairy products corporation based in Anand. Their iced flavored milk brand joins the KKRs sponsorship list for the IPL 2021 season.
KKR has partnered with several brands as merchandising partners. Their work is to make KKR themed merchandise for the fans. And also provide exclusive opportunities during the tournament. Here is a list of the partners.
Bewakoof.com manufactures pop culture-themed products. These products range from clothing to smartphone covers. So, for this season, they will be making products with KKR themes for KKR supporters.
This is a manufacturer and marketer of audio products, adapters, and cables. It’s the official audio and merchandise partner to six IPL teams except for SRH and RR.
Craig has served as the Official Licensed Figurine Partner to the Kolata Knights since March 2019, designing miniature figurines of the team’s players.
This is a streetwear brand based in Mumbai. The brand will design wear with a KKR theme for the supporters in the 2021 season.
The Arena is a sports merchandise brand based in Navi Mumbai. They manufacture quality fabrics and garments and will design the KKRs fans’ wear for the IPL 2021 season.
The souled store is a manufacturer of pop culture-themed products. The products range from clothing such as T-Shirts, joggers, backpacks, and stationery. The Souled Store is a Mumbai-based manufacturer of pop culture-themed products ranging from clothing and stationery.
The KKR this season has an enormous number of sponsors and partners. That will be supporting them through the tournament amidst the coronavirus pandemic. Stay tuned with us for more sports news.