The Royal Challengers Bangalore have never won their Indian Premier League career. For the 2020 edition, they were dropped off while in the playoff preliminary, but in this year’s season, they have been hoping for a good ending.
RCB is one of the teams with many followers due to its great players such as Virat Kohli, Glenn Maxwell, and AB de Villers. Because of these, some brands have signed a partnership with them to aid in various sectors. These sponsors want to make use of the power they have shown.
They began to sponsor RCB in February 2020 after Virat Kohli’s youth fashion brand Wrogn. RCB signed a 3 – year partnership with Muthoot Fincorp, a diversified conglomerate in the financial services industry. The sponsorship includes the valued “jersey-front” logo replacement. This is important on the playing and training jersey, in-stadium integration at home matches, digital, and other highly visible media platforms.
This partnership also gives both the partners the chance to strengthen their consumer connect with millions of audiences all around India.
DP World signed a long-term partnership with RCB to become their Global Logistics Partner in September 2020. The Dubai-based logistics company provides RCB with logistic support. Their logo is visible on the back of RCB’s matchday shirt above the kit number.
Reliance Jio is a Mumbai-based Indian telecom giant which has maintained a sponsorship deal with all eight teams in the IPL since the 2018 tournament. As a result, the RCB has Jio’s logo on the sleeves of the team’s matchday.
Exide is an Indian-based storage manufacturing company that provides life insurance services. They serve as a Principal Sponsor to RCB. Their logo can be seen on the sleeves of the team’s matchday shirt.
The MPL has been an associate partner of the RCB team since August 2020. MPL offers exclusive fan engagement opportunities to the RCB fanbase. Its logo is on the front (on the right) of RCB’s matchday trousers.
Max Life is the official Life Insurance Partner of RCB since March 2019. Its logo is seen at the front on the left side of RCB’s matchday trousers.
The boAT is a manufacturer, manufacturer, and marketer of audio products, adapters, and cables. It deals with the Official Audio and Merchandise Partner of six IPL teams.
Puma is the latest sponsor of RCB. They signed a three-year deal to become RCB Official Kit Supplier starting from the 2021 IPL. Puma will design and sell replica jerseys and RCB-themed merchandise.
PhonePe released their sponsorship deals for the IPL 2021. They made a deal with Star Sports Network and became the official co-presenting sponsor for the TV broadcasters of IPL. Additionally, they signed a separate sponsorship with four IPL teams – Chennai Super Kings, Delhi Capitals, Mumbai Indians, and Royal Challengers Bangalore.
Nippon Paint serves CB as an Associate Partner ahead of the IPL 2021. They are the Indian arm of the Osaka-headquartered Japanese paint and paint products. Their logo will be on the back of RCB players’ helmets.
Myntra was named as sponsor of RCB’s fashion in September 2020. They will offer RCB-themed clothing to fans, as well as unique engagement chances and contests.
In the same month Myntra became the RCB’s sponsors, Milo partnered with them. Milo became an Official Partner of RCB, and the same year they had involved RCB’s big-name players in its marketing campaign #RoarForCricket to inspire sports among kids.
RCB dropped its partnership with Vijay Mallya’s Kingfisher in early 2018. They switched the Kingfisher logo from the back of their matchday shirt with that of Duraguard. However, Kingfisher premium beer continues to be named among the RCB sponsors.
BKT, the Mumbai-based tire manufacturer, made a sponsorship deal with seven out of eight teams. With this, they became their official Tire Partner in March 2021.
Eume is a brand owned by Mumbai, headquartered in Avon Lifestyle Products. It’s a travel bags and protective coverings manufacturer. It offers services as an Official Partner to RCB and has a merchandising deal with them.
The DNA Networks works as the Official Event Management Agency and Exclusive Commercial Partner to RCB from February 2020. They serve the RCB by overseeing their green initiatives and their sponsorship activities both in digital and in-stadia.
IB Cricket has a partnership with RCB, where they conduct fan tours. This way, RCB fans have a chance of being a part of an exclusive gaming experience, and they play alongside their favorite RCB players in a VR-induced scenario.
Jain joined RCB ahead of the 2021 Indian Premier League. It’s a Bangalore-based university that boasts several alumni like KL Rahul, Varun Aaron, and Manish Pandey.
Like some other sponsors, Socios.com has joined RCB ahead of the 2021 IPL. With the help of Socios.com, RCB will allow their fans to obtain Fan tokens that will help them participate in several club-oriented activities. However, the Fan’s Tokens will be limited but could be purchased, sold, or even won in an augmented reality in-game.
The World leader in meal substitution protein shakes, dietary supplements, and skincare products have joined the RCB sponsorship and serves as an Official Partner ahead of the 2021 IPL.
Kotak is an Indian banking and financial services company with its headquarters in Mumbai, India. They have increased their strengths with the IPL by signing a sponsorship deal with 7 teams, including RCB. The deal is that Kotak will be designing debit and credit cards which are supposed to be themed for each IPL team.
Sosyo is an aerated drink manufactured by Hajoori and Sons. Soyso is one of the oldest food and beverage manufacturers. They made their partnership with RCB as the team has become one of the most celebrated teams over the years.
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