Sports sponsorship is increasing in this modern era. More brands are out to support different sports in the quest to advertise their brands. Hence, sponsorship has become another marketing strategy for top brands. And in the 2021 IPL season, Delhi capitals have managed to sign twenty-five sponsors earning nine more sponsors. In addition, it has attracted several youth brands, creating opportunities for both upcoming and top brands. The IPL will be held in India and will kick off on 9th April 2021.
Principal sponsors are the main sponsors for a team. These sponsors enjoy most of the best rights when it comes to sponsorship. In most cases, their logos appear in the front of the team’s jersey. In addition, they are also the major contributors to about 70% of the total funds. As per the Delhi Capitals team, here is a list of their main sponsors for the 14th edition of IPL.
JSW has been a Delhi Capitals team sponsor since the 2020 IPL season. In March, both parties made it official that they have extended the deal. They will also hold the front of the shirt branding rights on DC team shirts on match day. Their deal will go on to the 2023 Indian premier league season.
The Apollo steel tubes have been a principal sponsor for the DC team since 2019. In 2019, they were the principal sponsors for the back of the shirt. However, since the 2020 season, their logo has been branded at the front of the shirt, on the top left.
Ebixcash is a financial exchange disruptor. It became Principal Sponsors for the Delhi Capitals team in October 2019. Their logo appears at the back of Delhi Capitals matchday shirts, just above the shirt number.
The Indian telecom has retained sponsorship with all the IPL teams. They became sponsors for the teams from the 2018 season. On the matchday, their logo will appear on the sleeves of DCs team matchday shirts.
It’s a fashion brand that belongs to the India captain, Virat Kohli. Wrogn deals with pop cultured clothing and sportswear. It has been named as one of Delhi Capitals 2021 sponsors and the official kit supplier. They have come in this year to replace the former brand Squad Gear.
Acko is a general insurance company and is among the associate sponsors. Since September 2020, they have been the official insurance partner for the Delhi Capitals team. Their logo will appear on the caps, helmets, and hats on the matchday.
Nissin is a Japanese instant noodles company based in Tokyo. They have been associate sponsors for the team since September 2020. Nissan logo will appear at the front of DCs team matchday trousers.
Colgate is a global dental care brand. Colgate has been named the official smile and oral hygiene Partner to six IPL teams. The news was made official in September 2020 in a two-year deal. The deal’s main objective is to uplift fans and everyone’s spirits amidst the Covid -19 pandemic. As Delhi Capitals 2021 sponsors, their logo will be seen on the back of players’ caps, helmets and hats on game day.
Cornitos is a snack company. It is owned by Greendot Health Foods and is located in Faridabad. The DC management made them the official snack Partners in March 2021. The Cornitos logo will be present on the DC team’s game day and training gear.
Evolut is a fitness brand based in Hyderabad. Evoult is the Official Fitness Partner of the 14 edition of IPL.
OctaFX is an online forex broker based in London. They are joining the list of sponsors as Official Trading Partners ahead of the 14 edition of IPL. In addition, they will serve as the exclusive sponsor for all digital content produced by the team for its in-house channel and DCTV.
Sponsorship partners have an interest and shared responsibility with the team. The partnership can serve a specific program, event, or initiative. However, the good thing is partners share the responsibilities in the venture. Here is the list of the DCS team 2021 partners.
It is a company dealing with fantasy sports-based in Mumbai. It’s the official fantasy sports Partner for the IPL and six teams out of eight.
Kotak is a banking and financial services company. It’s been a DC team partner since September 2020. As per the agreement, Kotak has designed DC theme debit and credit cards for teams’ fans.
BKT has signed a deal just before the start of the 14th IPL edition. They signed the deal in March 2021 to seven IPL teams as the Official Tire Partner. And only one team is not part of the deal, which is Sunrisers Hyderabad.
It’s a digital storage manufacturer based in California. They became Delhi Capitals Team Official Storage Partner in November 2020.
The company manufactures and markets Audio products, cables, and adapters. It is the Official Audio and Merchandise Partner to six IPL teams, except Sunrisers Hyderabad and Rajasthan Royals.
FanCode, as the name suggests, is a fan apparel company. It’s an Official Fan Merchandise Partner to six IPL teams except for Kolkata and Royal Bangalore.
HT Media owns the Fever FM radio network. It’s the Official Partner to Delhi Capitals. It’s been at the forefront in helping DC launch DCT radio to increase fan participation. And it has done this by introducing several initiatives for the fans.
Optimum has joined Delhi Capitals as their Official Nutrition Partner ahead of the IPL 2021 season. They will be at the frontline in helping players achieve their performance-based goals. In addition, they will ensure that they have the proper diet to keep them fit and healthy.
Maxirich is a Multivitamin health supplement brand based in Mumbai. It will serve as the Official Immunity Partner for DC ahead of the 14 edition of IPL. They will be giving players supplements to boost their immunities this season.
Those are the sponsors, associates, and partners to the Delhi Capitals franchise this season. Players and fans are hoping that with all the support, they are going to reach their goal. Stay tuned with us for more interesting sports news.